Friday, April 24, 2009

"The more things change the more they stay the same."

This is a great old editorial cartoon published in the Chicago Tribune in 1934. I don't agree with the politics but appreciate it as a piece that reflected a lot of the attitude of the public at the time. The rush, rush nature of todays world might not allow an editorial like this to be published now because there is just so much information. I love the more is more attitude of the old days. You're forced to spend more time with it so you can get the full message. I count at least 7 messages in this illustration. A lot of cartooning as in advertising is telling people what they already know and directing that feeling to a business or in this case FDR.
Are there any marketing lessons we can learn from this illustration on how to communicate multiple messages in advertising? What makes people want to read it? Could todays lifestyle be interrupted long enough to relay this much content in an advertising piece.

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