Thursday, April 9, 2009

Opportunities surround us

One of my favorite things about my work as a creative director and artist is the variety – the constant mental gymnastics required to keep things fresh and interesting for myself and my clients.

The worst thing that could happen to you in this line of work, or any creative endeavor, is boredom. It is so easy to read the commitment and enthusiasm of an artist in his work. A project that may seem mediocre or bland to some is by its very nature pleading to be explored thoroughly.

Opportunities surround us every moment of every day. Sometimes if you try hard and pay attention, you may be lucky enough to notice the magic and surprise yourself. Children are great at this. If I ever feel bogged down or creatively empty and need to get a recharge, I play with my daughter Elli. She lives in her creativity. She hungers for the joy of discovery. All kids do, I think. Observing the process of their discovery is inspiring. I’m addicted to that feeling – the ability to, at the end of the creative process, stop and reflect on it as an observer and say “How the heck did I come up with that?”

These challenges are as endless as they are limitless. The essence of creation is an openness to allow yourself to be inspired. The very same mental muscles used by a musician to create a beautiful piece of music are used by the physician, the gardener, the teacher or even the lawyer. It’s all problem solving. It’s the thing that allowed us to evolve. It’s what makes us human. Some of us live as observers of others’ creations and define ourselves by our judgment of them. We all have the ability to express ourselves.

I will be using this blog to offer up ideas I’ve found helpful in exploring creativity, and hopefully along the way, someone else will feel inspired to pick up a paint brush or pencil and begin exploring a bit as well. Opportunities are always laid out before us. The question is, are we willing to dive in and swim for a while? I think you should. The water is warm.