The Creative Courage Media Kit.

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What is Creative Courage?

Creative Courage is a workshop designed to demystify the idea of the individual and group creative process and discuss creativity as a necessary problem-solving skill. Creator Alex Raffi believes if people realize the creative process is not exclusive and is readily available to anyone willing to use it, the wall keeping them from tapping their creativity will eventually crumble. 

As people get older, they generally tend to discourage themselves from reaching their full potential because they are afraid to fail. A need to place value on results and to compare accomplishments to those of others arises. Creative Courage fights these demotivating factors and encourages people to harness the creativity they once had as children and use it in their business and personal lives.

Drawing with numbers

This is a little simple drawing lesson I developed for kids. Feel free to share with your little ones. If they like it share the pictures with me. :)

Have you ever wondered how to draw a dragon?

The Creative Journey is more amazing than the destination.

Offering freedom for children to explore their creative process and develop is so much bigger than the physical results of a finalized pieces of artwork. Something much bigger is happening within their minds that we don't see. It's important to realize that the act of creating art is honing the child's ability to problem solve and be innovative. They are learning to trust their intellectual capacity. This makes them better learners with more empathy and curiosity as they enter into and grow through a very structured educational system. A system that requires self motivation and a broad acceptance of many new ideas. It is the perfect preparation for whatever may come their way. So when a child creates a piece of art we need to realize the amazing voyage that happened during the process. And we need to make sure they keep taking those voyages and don't forget them.

13 lessons I've learned on how to have a productive discovery meeting

Here are 13 lessons I've learned over the years about how to have a productive discovery meeting with a client. It's during these meetings that we develop our understanding of our client and build strategy.

1) Pay close attention to body language throughout the meeting. It lets you know how much you may need to elaborate on a question or move on to other topics.

2) Establish trust by showing you are making an effort to really understand their needs early on.

3) Try not to ask generic questions. Build your questions based on previous answers. Progressive questions will lead you to a better understanding of needs.

4) Try to find easier ways to illustrate ideas presented by the client through metaphor or personal anecdotes. It will show a true want for a deeper understanding and also allow you to know if you are on point.

5) Really show them who you are during the meeting. Be yourself.

6) Don't be afraid to ask "dumb" questions. We tend to ask questions based on an initial intellectual need. It may help to elaborate after the answer is given on why the question was relevant to you and what you learned from the answer.

7) Remember you are the "expert," so be confident and share some industry wisdom.

8) Remember that you are discussing a topic that is deeply personal to the client, so act accordingly.

9) There is always a hidden truth that will teach you something really valuable. If you don't know that truth, you must dig deeper.

10) Remember that it is a process. If you don't feel you've found what you are looking for in the allotted time, schedule a new meeting.

11) At some point, explain to the client an idea or thought given to you by the client. The hope is that the client will begin to think in terms of marketing. This will make the relationship more valuable and effective.

12) The best way to impress a client during a discovery meeting is to show you were paying attention. Make sure they see that you have been.

13) And most importantly, after the meeting, do what you said you were going to do. It's much easier to lose integrity than build it.

The Power Of Photoshop

The Shining

Six years ago a close family friend broke the news that their 9-year-old daughter, Claire, was diagnosed with acute lymphoblastic leukemia (ALL). Hearing such devastating news about people that you care so deeply about immediately gives you a deep feeling of helplessness. Claire’s father signed up to be a shavee for St. Baldrick’s that year and my wife, daughter and I attended to show our support. Being a fan of all things Irish, I was taken over by the incredible energy of the night… the music, the kids, volunteers and of course, the shavees! I was so inspired that I signed up the following year myself. I've been a passionate supporter ever since. 

Anyone who has ever been tasked with fundraising knows it is sometimes difficult to draw interest. I decided that the best way to create a donor opportunity was via social media, mainly Facebook. The core of running an effective social media campaign is "sharing." A lot of sharing. A strategy developed from that idea. I knew that just publicly thanking the donor for their generosity via Facebook was not enough. How could I make that "Thank you" bigger and more noticeable to others in the process? I decided to combine my passion for helping families dealing with childhood cancer and my passion for graphic arts. 

Star Wars

I decided to begin offering the donors photoshopped images as a way to recognize people's generosity but also to draw attention to the cause in a light-hearted way. I then made sure to keep all these images in a special folder so that they could be seen collectively and inspire others to give. The reaction was immediate.  Friends and family tried to "out do" each other by coming up with the most humorous photo ideas.  Some were based on their kid's favorite movie, some based on a historical moment, some just plain bizarre!  But each was personal and made the donor want to share it with their own family and friends, which introduced many people to the efforts of the St. Baldrick's Foundation.   

I believe it's important to acknowledge the charitable nature of others but also make the participants. It becomes a chain reaction that motivates more generosity. St. Baldrick's is a constant reminder of the power and importance of our children. And I believe the silly nature of this particular way of raising money has become a nod to the spirit of fun found in every child. Although it feels like the love we have for our own children is the most powerful feeling in the world, we must remember it is not unique to us. It's that love that gives families strength during trying times. I believe that is what motivates our family most and why we are all so passionate about the St. Baldrick's Foundation. 

Finding a way to inject fun into your fundraising efforts not only increases your donations, but also encourages others to join the cause.  I have found that by just offering this one incentive, my donations have increased considerably as the years progress.  And I love every minute of it!

Here are samples from the last campaign

Flash Gordon

Goonies

Love Actually

Where the wild things are